Whatever SEO changes will occur in future in Australia, the customer remains the centre of attention – Google and other search engines consider what the customer has to say. Most businesses are considering better customer care in a bid to get better reviews, reduced bounce rates, and more return customers. This way, Google will have no option but to rank your business high.
In most businesses, departments are working together to realize better customer service and to make customers feel appreciated. They are also creating customer-centred content to offer value to customers in a bid to keep them reading up to the end. Instead of content littered with keywords, SEO copywriting now focuses on how content will solve a reader’s problems.
Artificial Intelligence is taking over digital marketing. Sites such as Facebook, Amazon, Google, Instagram, and other social sites, are already using artificial intelligence to collect data and offer targeted ads. In future, more businesses will employ AI to get the best results. With AI, you only show an advertisement to prospects who are more likely to take action.
Most businesses are considering diverse content for digital marketing. In this digital marketing age, most people have less time to read. As such, infographics that summarize details, videos, and podcasts will have more space in future marketing strategies.
Whatever will happen, one thing is for sure; Google will keep changing its search algorithm to offer the best results to the millions of searchers every minute. Any business that can keep up with the algorithm changes will stay on top of the competition.